/* Acquisition Alchemy — alb, negru, vișiniu.
   Tokenuri semantice: fiecare bandă (dark / light / gray) își redefinește culorile,
   iar componentele folosesc doar variabilele. */
:root{
  --crimson:#9B1B33;--crimson-hover:#B02039;--crimson-deep:#8B1A2F;
  --bg:#000;--surface:#1D1D1F;--surface-2:#2A1216;
  --line:#2C2C2E;--line-soft:#1D1D1F;--field:#3A3A3C;
  --text:#F5F5F7;--text-2:#A1A1A6;--text-3:#86868B;--text-soft:#E8E8ED;
  --accent:#C4304A;--accent-sm:#E0566D;
  --font:-apple-system,BlinkMacSystemFont,"SF Pro Display","SF Pro Text","Inter","Segoe UI",Roboto,"Helvetica Neue",Arial,sans-serif;
  --ease:cubic-bezier(.25,.1,.25,1);
}
/* Tot site-ul e pe negru. --accent-sm: vișiniu mai deschis pentru text mic (contrast ≥ 4.5:1 pe negru). */

*{box-sizing:border-box}
html{scroll-behavior:smooth}
html,body{overflow-x:clip}
body{margin:0;background:#000;color:var(--text);font-family:var(--font);font-size:17px;line-height:1.47;-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;text-rendering:optimizeLegibility}
h1,h2,h3,p{margin:0}
img{display:block;max-width:100%}
a{color:var(--accent-sm);text-underline-offset:3px}
a:focus-visible,button:focus-visible{outline:2px solid var(--accent);outline-offset:4px;border-radius:6px}
.wrap{width:min(980px,100% - 44px);margin-inline:auto}
.band{background:var(--bg);color:var(--text);padding:136px 0}
.dim{color:var(--text-3)}
.accent{color:var(--accent)}
@media (max-width:760px){.band{padding:88px 0}}

/* Nav */
.nav{position:sticky;top:0;z-index:20;background:rgba(0,0,0,.92);border-bottom:1px solid #1D1D1F}
.nav-in{height:52px;display:flex;align-items:center;justify-content:space-between;width:min(980px,100% - 44px);margin-inline:auto}
.brand{display:inline-flex;align-items:center;gap:10px;font-size:15px;font-weight:600;font-style:italic;letter-spacing:-.01em;color:#F5F5F7;text-decoration:none}
.brand-logo{width:28px;height:28px;border-radius:7px;flex-shrink:0}
.nav-r{display:flex;align-items:center;gap:6px}
.nav-link{display:inline-flex;align-items:center;min-height:44px;padding:0 10px;font-size:14px;color:#E8E8ED;text-decoration:none}
.nav-link:hover{color:#fff}
.nav-sep{display:none}
.nav-ig{display:inline-flex;align-items:center;justify-content:center;width:44px;height:44px;color:#A1A1A6}
.nav-ig:hover{color:#fff}
@media (max-width:760px){.nav-link{display:none}.nav-in{height:48px}}

/* Buttons */
.cta{display:inline-flex;align-items:center;justify-content:center;min-height:52px;padding:0 30px;background:var(--crimson);color:#fff!important;font-size:17px;font-weight:500;letter-spacing:-.01em;text-decoration:none;border:0;border-radius:980px;cursor:pointer;transition:background .2s var(--ease)}
.cta:hover{background:var(--crimson-hover)}
.cta:active{transform:scale(.98)}
.cta-note{margin-top:14px;font-size:14px;color:var(--text-3)}
@media (max-width:760px){.cta{width:100%;min-height:52px}}

/* Hero */
.hero{padding-top:104px;padding-bottom:0}
.hero + .band{padding-top:40px}
.hero-in{display:flex;flex-direction:column;align-items:center;text-align:center}
.eyebrow{font-size:19px;font-weight:600;letter-spacing:-.01em;color:var(--accent-sm)}
.h1{margin-top:14px;max-width:960px;font-size:clamp(36px,5.6vw,66px);font-weight:600;line-height:1.07;letter-spacing:-.025em}
.h1 .dim{display:block;margin-top:.3em;font-size:.68em;line-height:1.15;letter-spacing:-.02em}
.lead{margin-top:24px;max-width:640px;font-size:clamp(19px,1.9vw,21px);line-height:1.4;color:var(--text-2);letter-spacing:-.01em}
.checks{margin:32px 0 0;padding:0;list-style:none;display:flex;flex-wrap:wrap;gap:10px 28px;justify-content:center}
.check{display:flex;align-items:center;gap:8px;font-size:17px;color:var(--text-soft)}
.check svg{flex-shrink:0;color:var(--accent)}
.hero-cta{margin-top:40px}
.vsl{position:relative;margin-top:48px;width:100%;aspect-ratio:16/9;border-radius:22px;overflow:hidden;background:#111}
.vsl video{display:block;width:100%;height:100%;object-fit:cover}
.vsl-play{position:absolute;inset:0;display:flex;flex-direction:column;align-items:center;justify-content:flex-end;gap:12px;padding:0 0 36px;border:0;cursor:pointer;color:#fff;background:linear-gradient(180deg,rgba(0,0,0,0) 45%,rgba(0,0,0,.5))}
.vsl-btn{width:64px;height:64px;border-radius:999px;display:grid;place-items:center;padding-left:3px;background:rgba(255,255,255,.94);color:#1D1D1F;transition:transform .25s var(--ease)}
.vsl-play:hover .vsl-btn{transform:scale(1.06)}
.vsl-lbl{font-size:15px;font-weight:500;letter-spacing:-.01em}
.vsl.playing .vsl-play{display:none}
@media (max-width:760px){
  .hero{padding-top:56px}
  .eyebrow{font-size:15px;line-height:1.35}
  .h1{margin-top:12px}.h1 br{display:none}
  .lead{margin-top:18px;font-size:18px}
  .checks{flex-direction:column;align-items:flex-start;text-align:left;gap:10px;margin-top:24px}
  .check{font-size:16px}
  .hero-cta{margin-top:28px}
  .vsl{margin-top:32px;border-radius:16px}
  .vsl-play{padding-bottom:20px}
  .vsl-btn{width:56px;height:56px}
}

/* Pain / belief sequence */
.seq-wrap{padding-top:40px}
.seq-intro{min-height:200px;display:flex;align-items:flex-end;justify-content:center;text-align:center;padding-bottom:24px}
.seq-intro h2{max-width:720px;font-size:clamp(21px,2.4vw,28px);font-weight:600;line-height:1.3;letter-spacing:-.015em;color:var(--text-3)}
.seq{display:flex;align-items:center;justify-content:center;text-align:center;padding:56px 22px}
.seq p{font-size:clamp(34px,5.2vw,64px);font-weight:600;line-height:1.08;letter-spacing:-.025em;max-width:980px}
@media (max-width:760px){.seq-intro{min-height:0;padding:24px 0 12px}.seq{padding:24px 22px}.seq p{font-size:30px}.seq p br{display:none}}
.fx .seq > p{opacity:0;transform:translate3d(0,28px,0);transition:opacity .7s var(--ease),transform .7s var(--ease)}
.fx .seq.on > p{opacity:1;transform:translate3d(0,0,0)}
.fx [data-rise]{opacity:0;transform:translate3d(0,24px,0);transition:opacity .8s var(--ease),transform .8s var(--ease)}
.fx [data-rise].in{opacity:1;transform:none}

/* Section heads */
.sec-head{display:flex;flex-direction:column;align-items:center;text-align:center;gap:16px}
.kicker{font-size:19px;font-weight:600;letter-spacing:-.01em;color:var(--accent-sm)}
.h2{font-size:clamp(36px,5vw,56px);font-weight:600;line-height:1.07;letter-spacing:-.025em}
.sub{max-width:640px;font-size:clamp(18px,1.8vw,21px);line-height:1.42;color:var(--text-2);letter-spacing:-.01em}
.sub strong{color:var(--text);font-weight:600}
@media (max-width:760px){.kicker{font-size:16px}.h2 br{display:none}}

/* Proof */
.avatars{display:flex;align-items:center;margin-bottom:6px}
.avatars > *{width:56px;height:56px;border-radius:999px;border:3px solid var(--bg);object-fit:cover;flex-shrink:0}
.avatars > * + *{margin-left:-12px}
.av-plus{background:#2C2C2E;display:flex;align-items:center;justify-content:center;color:#fff}
.case{margin-top:56px;padding:12px;border-radius:28px;background:var(--surface)}
.case-top{display:flex;align-items:center;justify-content:space-between;gap:16px;padding:16px 20px 20px}
.case-who{display:flex;align-items:center;gap:14px}
.case-who img{width:44px;height:44px;border-radius:999px;object-fit:cover}
.case-name{font-size:17px;font-weight:600}
.case-role{font-size:14px;color:var(--text-2)}
.case-tag{font-size:14px;font-weight:600;color:var(--accent-sm)}
.flow{display:flex;align-items:stretch;gap:12px}
.stat{flex:1 1 0;display:flex;flex-direction:column;justify-content:flex-end;gap:10px;padding:32px;border-radius:20px;background:var(--bg);color:var(--text)}
.stat b{font-size:72px;font-weight:600;letter-spacing:-.03em;line-height:1}
.stat span{font-size:17px;line-height:1.35;color:var(--text-2)}
.stat.hot{flex-grow:1.4;background:var(--crimson);color:#fff}
.stat.hot b{font-size:96px}
.stat.hot span{color:rgba(255,255,255,.88)}
.proof-shots{display:flex;justify-content:center;gap:16px;padding:24px 12px 14px}
.proof-shots figure{margin:0;display:flex;flex-direction:column;align-items:center;gap:10px}
.proof-shots img{height:300px;width:auto;border-radius:16px;border:1px solid var(--line);pointer-events:none;user-select:none;-webkit-user-select:none;-webkit-touch-callout:none}
.proof-shots figcaption{font-size:13px;color:var(--text-3)}
@media (max-width:760px){
  .avatars > *{width:50px;height:50px}.avatars > * + *{margin-left:-10px}
  .case{margin-top:36px;padding:8px;border-radius:22px}
  .case-top{padding:12px 12px 14px}
  .case-tag{display:none}
  .flow{flex-direction:column;gap:8px}
  .stat{flex-direction:row;align-items:center;gap:16px;padding:20px;border-radius:16px}
  .stat b{font-size:44px;min-width:92px;flex-shrink:0}
  .stat.hot b{font-size:56px}
  .stat span{font-size:15px}
  .proof-shots{gap:10px;padding:16px 4px 8px}
  .proof-shots img{height:200px;border-radius:12px}
  .proof-shots figcaption{font-size:12px;text-align:center;max-width:150px}
}

/* Testimonial */
.testi{margin:56px auto 0;width:min(820px,100%);display:flex;flex-direction:column;align-items:center;gap:16px}
.testi-kicker{font-size:17px;font-weight:600;color:var(--accent-sm)}
.testi-vsl{margin-top:0;aspect-ratio:1280/712}
.testi-who{display:flex;align-items:center;gap:12px;align-self:flex-start}
.testi-who img{width:44px;height:44px;border-radius:999px;object-fit:cover}
@media (max-width:760px){.testi{margin-top:36px}.testi-kicker{font-size:15px}}

/* Steps */
.steps{width:min(760px,100%);margin:72px auto 0;padding:0;list-style:none;border-top:1px solid var(--line)}
.step{display:grid;grid-template-columns:72px 1fr;gap:8px;padding:28px 0;border-bottom:1px solid var(--line)}
.step-num{font-size:17px;font-weight:600;color:var(--accent-sm);font-variant-numeric:tabular-nums;padding-top:4px}
.step h3{font-size:24px;font-weight:600;letter-spacing:-.02em}
.step p{margin-top:6px;font-size:17px;line-height:1.47;color:var(--text-2)}
.loop{width:min(760px,100%);margin:40px auto 0;display:flex;gap:20px;align-items:flex-start;padding:32px;border-radius:22px;background:var(--surface)}
.loop svg{flex-shrink:0;margin-top:2px;color:var(--accent)}
.loop h3{font-size:21px;font-weight:600;letter-spacing:-.015em}
.loop p{margin-top:6px;font-size:17px;line-height:1.47;color:var(--text-2)}
.mid-cta{display:flex;flex-direction:column;align-items:center;padding-top:72px}
@media (max-width:760px){
  .steps{margin-top:44px}.step{grid-template-columns:44px 1fr;padding:22px 0}
  .step h3{font-size:20px}.step p{font-size:16px}
  .loop{flex-direction:column;gap:12px;padding:24px 22px}.loop h3{font-size:19px}.loop p{font-size:16px}
  .mid-cta{padding-top:52px}
}

/* Qualification */
.qual{margin-top:56px;display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:16px}
.qcard{display:flex;flex-direction:column;gap:20px;padding:40px;border-radius:24px}
.qcard.yes{background:var(--surface)}
.qcard.no{border:1px solid var(--line)}
.qcard h3{font-size:24px;font-weight:600;letter-spacing:-.02em}
.qcard.no h3{color:var(--text-2)}
.qitem{display:flex;gap:12px;align-items:flex-start;font-size:17px;line-height:1.47}
.qitem svg{flex-shrink:0;margin-top:3px}
.yes .qitem{color:var(--text-soft)}.yes .qitem svg{color:var(--accent)}
.no .qitem{color:var(--text-2)}.no .qitem svg{color:var(--text-3)}
@media (max-width:760px){.qual{grid-template-columns:1fr;gap:12px;margin-top:36px}.qcard{padding:26px 22px;gap:16px}.qcard h3{font-size:21px}.qitem{font-size:16px}}

/* About */
.about{display:grid;grid-template-columns:minmax(0,5fr) minmax(0,6fr);gap:64px;align-items:center}
.about-img{width:100%;height:auto;aspect-ratio:4/5;border-radius:24px;object-fit:cover;object-position:50% 70%}
.about-txt{display:flex;flex-direction:column;gap:18px}
.overline{font-size:17px;font-weight:600;color:var(--accent-sm)}
.about-name{font-size:clamp(40px,4.6vw,56px);font-weight:600;line-height:1.05;letter-spacing:-.025em}
.about-txt p{font-size:19px;line-height:1.5;color:var(--text-2)}
.about-txt strong{color:var(--text);font-weight:600}
.about .statement{margin-top:10px;padding-top:26px;border-top:1px solid var(--line);font-size:26px;font-weight:600;line-height:1.3;letter-spacing:-.02em;color:var(--text)}
@media (max-width:760px){
  .about{grid-template-columns:1fr;gap:28px}
  .about-img{border-radius:18px}
  .overline{font-size:15px}
  .about-txt p{font-size:17px}
  .about .statement{font-size:22px;padding-top:20px}
}

/* Final CTA */
.final{display:flex;flex-direction:column;align-items:center;text-align:center;gap:22px}
.final .h2{font-size:clamp(44px,6.4vw,80px);line-height:1.04}
.final .cta{margin-top:12px}
@media (max-width:760px){.final .h2 br{display:none}}

/* Footer */
.footer{padding:28px 22px 40px;border-top:1px solid #1D1D1F;background:#000;display:flex;flex-direction:column;align-items:center;gap:8px;text-align:center}
.footer .f1{font-size:14px;font-weight:600;color:#E8E8ED}
.footer .f2{font-size:12px;color:#86868B}
.footer .f3{display:flex;gap:18px;font-size:12px}
.footer .f3 a,.footer .f3 button{color:#A1A1A6;background:none;border:0;padding:8px 0;font:inherit;cursor:pointer;text-decoration:none}
.footer .f3 a:hover,.footer .f3 button:hover{color:#fff;text-decoration:underline}

/* Consent banner */
.consent{position:fixed;left:50%;bottom:16px;transform:translateX(-50%);z-index:50;width:min(600px,calc(100% - 24px));padding:18px 20px;border-radius:18px;background:rgba(29,29,31,.97);border:1px solid #2C2C2E;box-shadow:0 12px 40px rgba(0,0,0,.4);display:flex;flex-direction:column;gap:14px;color:#F5F5F7}
.consent p{font-size:14px;line-height:1.45;color:#A1A1A6}
.consent a{color:#E0566D}
.consent-b{display:flex;gap:10px;flex-wrap:wrap}
.consent-b button{min-height:40px;padding:0 20px;border-radius:980px;font:500 15px var(--font);cursor:pointer}
.c-yes{background:var(--crimson);color:#fff;border:0}
.c-no{background:transparent;color:#F5F5F7;border:1px solid #3A3A3C}
.consent[hidden]{display:none}

@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}}